Ed Bockelman , there are probably a bunch of reasons it's superior, but here are the big ones for me.

 Ed Bockelman  Of course! If you have a WordPress site, Newsletter Glue syncs the blog up to your email service. So when you publish a new post on your site, it automatically gets sent to your email list as well. Basically, it replicates what Substack and Ghost do, but for WordPress sites.

My pleasure, Jay! Btw, I loved your LinkedIn newsletter the other day riffing on the idea of being someone's favorite.

Have you been following Jay Acunzo's content on the underlying mechanics of making someone's favorite show? If not, this series is EXTREMELY worth digging into.


The Fortress of Favoritism - Marketing Showrunners

NOTE #1: This is the third post in a three-part mega-series. Be sure you’ve read Part 1 and Part 2. NOTE #2: This three-part mega-series is itself a small part of a weekly journey I’m currently on with thousands of other podcasters to understand one question: What does it take to create someone’s favorite podcast?  …

https://www.marketingshowrunners.com/blog/the-fortress-of-favoritism/



Lol, that Primoz guy definitely has an ultimate guide to writing ultimate guides (he even had a course on it for awhile). But it's in the old PDF/lead magnet format, which I find super annoying.


Want to grow an online audience faster?

Primoz has been featured in Business Insider, Yahoo Finance and Entrepreneur.com and helps world-class experts grow their online audiences by creating world-class content.

https://www.primozbozic.com/ultimate-guide-checklist/



Oh man, thanks so much  Ed Bockelman ! Really appreciate you sharing this, and please let me know if I can ever help with making the transition to creator life.

(Also, as a member of Anne-Laure's community, I can 100% confirm that it's a lot more vibrant and fun than mine. At least for the time being 😎)

Did I not ask about snack foods nicely enough?? 😂

Oh man, I'm all for someone making a directory of this type of longform, evergreen content. That'd be a SUPER useful and generous thing.

The one I'd add is from a guy named Primoz Bozic. He's positioned himself as the "ultimate guide" guy, and has written a few freakishly comprehensive posts on various online business topics. I think this one's my favorite.


The Ultimate Guide to Creating Content That Sticks

A complete guide to using sticky ideas in your blog posts, e-books and online courses to create content that sticks (with 20 sticky idea examples).

https://www.primozbozic.com/sticky-ideas-guide/



Oh man, I'd never heard of SLC products, but I love the concept. It feels very similar to what I'm trying to do with Ungated this year. In the past, I've made these MEGA courses, which just burn me out and never quite deliver as they should. So I'm focusing on making a handful of super specific, super actionable, super simple education products this year. And I'd love for them to be SLCs.

Anyhow, please do keep us in the loop with the project! Can't wait to hear more.

Welcome  Brian ! I'm not a new grad, but as someone still chained down by student loan debt, I'd love to hear more about Topple. 

It's absolutely essential reading. I remember a few years ago when I first found it, I thought it was unsophisticated and kind of "meh." But going through it again this week, I was like "holy shit, this explains so much about the state of the world."